Pointel has several years of experience in implementing CRM solutions to maximize customer lifetime value and profitability. Pointel specializes in Clarify, Siebel, Vantive and SAP suite of products. Pointel has implemented CRM solution to many vertical industries including financial institutions, banks, pharmaceuticals, healthcare, insurance and Telco Companies. Pointel' unique methodology, guarantees 100% success.
Customer Relationship Management solutions improve the efficiency in managing the customer-facing business processes from end-to-end. This includes Marketing, Sales, and Customer Service and Support. The overall goal is to improve customer service, reduce costs of marketing, win new customers and retain them. CRM system can be customized as per business needs. Some of the common Customer Relationship Management functions are:
- Customer service and support
- Sales force automation
- Lead management
- arketing tools for strategy planning
- Inventory management
- Invoice generation
- Business information analytics
- Customer profile management
- Social media and customer networking via blogs and forums
Business of all sizes can get benefited from a Customer Relationship Management solution. As customers are the most valued assets of any business, CRM software implementation at the business work place would highly enhance the business processing and increase the level of customer satisfaction by multiple folds, and thus increasing productivity and revenue. Some of the significant benefits of a CRM are:
- Better alignment towards customer needs
- Customer centric processes to increase customer life time value and average revenue per customer
- Streamlined sales and marketing processes
- Higher sales productivity
- Improved customer satisfaction with higher customer retention and lower acquisition rates
- Added cross-selling and up-selling opportunities
- Reduced expenses with better marketing opportunities
- Better customer profiling and targeting
- Higher overall profitability
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